![]() 11/23/2015 at 19:14 • Filed to: None | ![]() | ![]() |
Is a 23-34 year-old father Asian Grad student with $150k+ income who drives a Porsche, cares about their skin, lives naturally, and likes skater shoes.
According to Quantcast...
https://www.quantcast.com/oppositelock.k…
![]() 11/23/2015 at 19:19 |
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Hmm.
![]() 11/23/2015 at 19:19 |
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Nope.
![]() 11/23/2015 at 19:20 |
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How the hell does it get this info?
![]() 11/23/2015 at 19:25 |
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Yup.
/23-24YearOldFatherAsianGradStudentWith$150K+IncomeWhoDrivesAPorscheCaresAboutTheirSkinLivesNaturallyAndLikesSkateShoes
![]() 11/23/2015 at 19:25 |
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https://www.quantcast.com/oppositelock.k…
The other sites we’re interested are pretty spot on. It’s pretty funny how much more interested we are in those sites than the average.
![]() 11/23/2015 at 19:26 |
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Well they got one characteristic right.
![]() 11/23/2015 at 19:26 |
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I meant how does it know these deets about us like race, income, etc.
![]() 11/23/2015 at 19:27 |
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Of all of those, all it got right about me was age range and gender. Also, I have a strong suspicion what it’s really saying about income is that a lot of people lie about it ;)
![]() 11/23/2015 at 19:28 |
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Internet cookies be scary, yo.
/idunno
![]() 11/23/2015 at 19:28 |
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You’re a father?
![]() 11/23/2015 at 19:29 |
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Who’s the somewhat Asian me on here, minus some facts??? (O_o)
![]() 11/23/2015 at 19:30 |
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It uses algorithms that analyze your browsing history.
![]() 11/23/2015 at 19:30 |
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Or we browse websites about things we can’t afford.
![]() 11/23/2015 at 19:30 |
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Lives naturally as in goes commando?
![]() 11/23/2015 at 19:31 |
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$150k or $150?
![]() 11/23/2015 at 19:32 |
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$150+ week or $150K salary
![]() 11/23/2015 at 19:33 |
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Yeah I think they're taking the Porsche configurator a little too seriously.
![]() 11/23/2015 at 19:33 |
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I do nothing to reduce that demographic
![]() 11/23/2015 at 19:33 |
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That’s all the websites for me...
![]() 11/23/2015 at 19:34 |
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Shh, it's not public yet.
![]() 11/23/2015 at 19:34 |
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Moi
![]() 11/23/2015 at 19:35 |
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If this is accurate, it makes me wonder what these apparent lurkers find so interesting about us...
![]() 11/23/2015 at 19:40 |
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Probably from people who use their Facebook account to log into Kinja, which is me.
![]() 11/23/2015 at 19:40 |
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How about the “Automotive” statistics?
![]() 11/23/2015 at 19:41 |
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So you fit three of the criteria above?
![]() 11/23/2015 at 19:42 |
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Oops. Sorry.
![]() 11/23/2015 at 19:42 |
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Wait, isn’t that a requirement of Oppo?
![]() 11/23/2015 at 19:43 |
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Did you see the fuel breakdown?
![]() 11/23/2015 at 19:46 |
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Diesels!
I can’t believe Flex Fuel is one of the choices. Those are some damn detailed stats.
![]() 11/23/2015 at 19:47 |
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car enthusiasts browsing websites for things we can’t afford? noooooooooo
![]() 11/23/2015 at 19:49 |
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Lives naturally?
Like off the grid and eating nuts and berries?
![]() 11/23/2015 at 19:50 |
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I’m surprised at how Hybrid is higher than gas.
![]() 11/23/2015 at 19:50 |
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$1.50
![]() 11/23/2015 at 19:51 |
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Duh, we're all doing it right now.
![]() 11/23/2015 at 19:51 |
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I can totally afford the 432nd 911 I just finished pricing out.
![]() 11/23/2015 at 19:52 |
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Psst.u get on IRC yet?
![]() 11/23/2015 at 19:52 |
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That might make it easy but people who are logged into the site while reading/browsing make up only a small part of the audience that Quantcast captures and gives data for. In fact, based on those numbers and the number of people who browse here, we are but a small minority.
This data is based on cookies that track sites you visit after and besides visiting here, that may track social media someone is signed into, things they search, things they buy, etc. Sample data from sites is likely then correlated to your data to make an educated guess at who/what you are. Repeat for everyone who gets the cookie(s) and you have your demographics.
Gawker/whoever can then sell ads more effectively and for more money to cater better to their respective audiences.
![]() 11/23/2015 at 19:54 |
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From what I’ve seen, the average Oppo reader is a 14 or 15-year-old boy eagerly awaiting the day he gets his driver’s license. Nothing against that, as I was once one of those too.
![]() 11/23/2015 at 19:56 |
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They might have a deal with FB or twitter to give up some metadata in exchange for the cookies. It’s pretty much why I don’t go on FB anymore; you are their product.
EDIT: I’ve been pouring over their FAQ. I can’t say exactly why, but this is kind of disturbing.
![]() 11/23/2015 at 20:01 |
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Okay all you rich, healthy eating, Porsche driving, Asian grads - show yourselves and your lovely driving machines. I’m good off the skater shoes though.
![]() 11/23/2015 at 20:23 |
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Two of those statements apply to me. The other 7 do not, or are no longer true.
![]() 11/23/2015 at 20:45 |
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Yep, if something you are using is free, you are the product - as true here as it is elsewhere. Since we log in with Google/Twitter/FB, Gawker probably gets a bit more info than they would if you just browsed the site normally. Though for me that’s mostly moot as my twitter doesn’t have much about me on it, nor do I use it a whole lot.
![]() 11/23/2015 at 20:50 |
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Maybe tonight. Trying to clean/pack/prep for my 24-hr road trip.
![]() 11/23/2015 at 20:51 |
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Yeah, that was very interesting.
I honestly kind of doubt it, but who knows.
![]() 11/23/2015 at 21:06 |
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I fit Asian and male. Lol.
![]() 11/23/2015 at 21:07 |
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TWIN!! :P
![]() 11/23/2015 at 21:09 |
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I thought you weren’t Asian ?
![]() 11/23/2015 at 21:24 |
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Wow, the only thing that matches me is male. Though I am prone to dad rage... or just the urge to yell at teenagers, anyway.
![]() 11/23/2015 at 21:47 |
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its not higher per se... its just more likely to own hybrid than the rest of the universe.
then again, we dont know how “own” is computed. could be just based on you tube video views, which may be biased with p1/laF/918 views.
![]() 11/23/2015 at 21:51 |
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I’m not Asian.....That was the joke. :p
![]() 11/23/2015 at 22:34 |
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I am none of those things, except for the personal hygiene bit.
![]() 11/24/2015 at 09:10 |
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Burner account here. I never use the option to use my Google/Facebook/Twitter account, and there are sites that I’ve wanted to check out that only use Fb logins that I’ve just chosen not to use for that reason.
![]() 11/24/2015 at 09:11 |
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Hahaha! Clearly it’s just related to how many times the words “Porsche” and “Diesel” are mentioned on OPPO.
![]() 11/24/2015 at 09:12 |
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hahaha!